Case Studies

Home Projects Durban India Day



An engaging, challenging and mindboggling experience

An annual, prestigious event which is expected to witness a large footfall

Project Name: Durban India Day

Organisers: IASA

Project Duration: 1 Month

Project url:

  • Challenges: Heavy reliance on digital media
  • Very short duration
  • Strategies:
  • Used influencer marketing to increase awareness
  • Linked with contests and trivia
  • Crowd sourcing of ideas